Emergency Management Service of Georgia

What came in

A national service with a fleet, a uniform and a public image that had grown by accretion. The task was wider than a new mark: make firefighters and rescuers visible and respected, and give the service one visual system that would read on a fire truck at speed and in a press release.

What we did

• Rebranded the service: a refreshed mark and a design system built around it, then adapted across everything the service owns.
• Designed the livery for the fire-truck and boat fleet and the rescue vehicles, and the uniform structure down to the chevrons, with functionality and safety shaped by firefighters' own feedback.
• Ran the public-image program: media films, special formats, 3D graphics and visual incident analytics, and press relations for national-scale emergencies.

What changed

One visual system across vehicles, uniforms and public communications, and a service the public began to see differently.

What was built

• Refreshed mark and design system
• Fleet livery system
• Uniform and insignia structure
• Media formats, films and 3D graphics