The Third Thing
( The Third Thing ) — Register[ 014 entries ]

What we have built,
in order.

Practice since 2020, one name since 2026, and the products we build for ourselves. Gamification for a trading platform with 80M+ users; courier operations and loyalty at Glovo Georgia; the product lab of a venture fund; a national emergency-service rebrand; digital platforms for a city-wide design competition, a corporate university and a museum. Six of these have their own page.

  1. Venture 004

    Loomio

    Our product

    Node-based AI creative studio: prompts, models and HTML artifacts wired on a graph; pin a design system so every output stays on-brand. Launching.

    Visit ↗
    2026
  2. Venture 005

    Nomi

    Our product

    AI health & life coach: WHOOP, scales, food and lab results in one base, one coach. In development.

    2026
  3. System 004

    AZIMUT Hotels

    Client · AZIMUT Hotels, 2026

    Gamified promo as a Telegram mini app with a CRM admin: spins for subscriptions, referrals and tasks; prizes issued through every channel at once.

    2026
  4. Venture 001

    Drafft

    Our product

    All-in-one workspace for ghostwriters and content teams: research → writing → scheduling → client approval → analytics. Live, paying clients.

    Visit ↗
    2026
  5. Venture 002

    Relio

    Our product

    Proof-of-placement CRM: verifies that a creator actually published what was agreed, with snapshot evidence. Live, paying client.

    Visit ↗
    2026
  6. Venture 003

    Trawl

    Our product

    Creator and channel discovery & scoring across Twitch, YouTube, Telegram and Kick. Live, paying client.

    2026
  7. System 003

    A venture fund,
    product lab

    In-house · a venture fund's product lab, 2025–

    Data infrastructure built from scratch, board-level P&L reporting, a 16-metric Health Index, a custom reporting platform and a venture-validation flow. The fund's rebrand and site, with a library of free tools for founders.

    Read the case ⟶
    2025 —
  8. System 002

    Glovo Georgia

    In-house · Glovo Georgia, 2023–24

    Courier operations economics, market intelligence, churn forecasting and a tier-based loyalty program: retention +35%, churn −30%, no-shows −80%, NPS +45%; ten months without hiring a single courier.

    Read the case ⟶
    2023 — 2024
  9. System 001

    A trading platform,
    80M+ users

    In-house · a trading platform, 2021–22

    Gamification across markets: battle passes, seasonal events, badges. Led the launch of a synthetic asset end to end, from 3D visuals to the media campaign: 60–70% activation, +60% monthly transactions.

    Read the case ⟶
    2021 — 2022
  10. Platform 001

    A city-wide design competition

    Client · a design competition, 2020–

    Six seasons of the competition's platform: design, marketing, PR and the technical side, with corporate tracks; a sister competition on high tech, 3D and biotech with a three.js site where the nominated objects turn in your hands.

    Read the case ⟶
    2020 —
  11. Platform 002

    An energy corporation,
    corporate university

    Client · a corporate university, 2022

    Launch site for a new campus: a MetaHuman avatar on the city's own terrain greets the visitor and tells the story; scroll scenes; lead capture built into the page.

    Read the case ⟶
    2022
  12. Platform 003

    A university's design museum

    Client · a university museum, 2022

    Museum pieces digitised in 3D and brought into augmented reality on the site: porcelain you can turn, a city wall you can walk around.

    2022
  13. Brand 001

    Emergency Management Service of Georgia

    In-house · a national emergency service, 2019–21

    Rebrand of the national emergency service: fleet livery, mark, uniforms, media formats and 3D — and the program behind them, to change how the public sees firefighters and rescuers.

    Read the case ⟶
    2019 — 2021
  14. Origin 000

    Where it started

    Design, exhibition stands and animation; the first client work, taken on directly and done with the specialists each job needed.

    2016 — 2020
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